Every step forward responds to the way life evolves.
From a six-person door-panel workshop in Beijing’s Daxing District in 2000 to a modern manufacturing base in Zhengding, fourteen milestones trace the evolution of the team, products, and business.
From a door-panel workshop in Beijing to our manufacturing base in Zhengding.
Fourteen milestones chart the evolution of the team, products, and business—from door-panel production and cabinetry to nationwide partnerships, whole-home customization, the Zhengding manufacturing base, private residences, and integrated home solutions.
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From business expansion,to integrated whole-home solutions
Smart manufacturing entered a new phase, the dual-brand strategy was fully implemented, and the nationwide “Thousands of Cities, Thousands of Stores” growth strategy was announced.
The PABLO integrated whole-home brand was founded on BOSNIE’s 23 years of expertise in whole-home customization. Guided by the idea “PABLO, customizing an A+ home life,” it combines quality and value to create comfortable homes for millions of families.
As the brand entered its next chapter, the exclusive 1,000-square-meter directly operated BOSNIE Private Residence Customization store opened at Easyhome Shijiazhuang, with 100 leading designers in attendance.
Chinese roller and speed skater Guo Dan, a World Roller Skating Champion and World Games Champion, was appointed product ambassador.
The company advanced its strategy by establishing the Zhengding showroom and forming the PABLO Wood Door and Kitchen Appliance divisions. Bluebird Home partnered with BOSNIE Whole-Home Customization to build an integrated home-furnishing ecosystem.
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From cabinet products,to whole-home customization
A Shenyang subsidiary was established, the product chain was expanded, and the company participated in CCTV's Secret Home Makeover program.
The Beijing factory relocated to Zhengding, where the North China branch was established. The first company-operated store opened at Easyhome Shijiazhuang, deepening the company’s presence in Hebei, and PABLO Furniture Hebei Co., Ltd. was formally established.
BOSNIE expanded its product portfolio with a new whole-home customization offering. The chairman was invited to appear on Dialogue with Star Brands.
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From building a brand,to scale operations
BOSNIE cabinetry was recognized among China's leading cabinet brands.
BOSNIE adopted a corporate operating model, and its national dealer network surpassed 100 locations.
BOSNIE began recruiting franchise partners nationwide.
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From the six-person door panel factory,to product transformation
The product portfolio evolved from door panels alone to the production and sale of complete kitchen cabinetry. The BOSNIE trademark application was filed in the same year.
The company's sales network expanded across northern China.
Beijing Yaju Door Panel Factory, the predecessor of PABLO Furniture Hebei Co., Ltd., was established in Daxing District, Beijing. Led by Zhao Jiaming, the original six-person team began producing and selling door panels, opening the first chapter of BOSNIE's history.
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